An analysis of the microsoft company

We are subject to income tax in many jurisdictions outside the U. Our effective tax rate was lower than the U. Dominant brand image Product alignment with positive externalities Strong alliances with other firms The Microsoft brand is one of the strongest in the computer hardware and software market.

Our fixed-income investments are exposed to interest rate risk and credit risk. The settlement risk related to these investments is insignificant given that the short-term investments held are primarily highly liquid investment-grade fixed-income securities.

Assets and liabilities measured using unobservable inputs are an immaterial portion of our portfolio. Interest expense increased due to our increased issuance of debt in the prior year.

Few other brands are capable to compete with Microsoft for this reason. For instance, the company can establish an alliance with a hardware manufacturer to create hardware products that use Windows OS. Our broker-priced investments are generally classified as Level 2 investments because the broker prices these investments based on similar assets without applying significant adjustments.

While we own certain mortgage-backed and asset-backed fixed-income securities, our portfolio as of June 30, does not contain material direct exposure to subprime mortgages or structured vehicles that derive their value from subprime collateral.

Microsoft’s Mission Statement & Vision Statement (An Analysis)

Fiscal year compared with fiscal year Dividends and interest income decreased due to lower yields on our fixed-income investments, offset in part by higher average portfolio investment balances.

Changing consumer needs and habits. The investments are predominantly U. Microsoft also benefits from positive externalities with existing products in the market.

Instead of selling software products to individual customers only, the company also sells its products to organizations. Best Global Brands in If cheap and popular alternative OS would appear, hardware manufacturers may simple choose the alternative and Microsoft could do little to change the situation.

SWOT analysis of Microsoft

In fiscal yearwe settled a portion of an I. Academy of Strategic Management Journal, 13 1 On the other hand, the imitability of some products is a weakness because it could reduce the strength of the Microsoft brand. Net losses on derivatives decreased due to gains on equity derivatives in the current fiscal year as compared with losses in the prior fiscal year, and lower losses on commodity and foreign exchange derivatives as compared to the prior fiscal year, offset in part by losses on interest-rate derivatives in the current fiscal year as compared to gains in the prior fiscal year.

SWOT analysis and implications. For example, the company must continue innovating to develop products that are less vulnerable to cybercrime. For example, such empowerment can take the form of speedy data processing in offices and enhanced information access in homes.

The company also invested in Dell and Nokia to tighten its relationships with these companies. Debt We issued debt to take advantage of favorable pricing and liquidity in the debt markets, reflecting our credit rating and the low interest rate environment.

The primary driver for the decrease in the U. Threats Intense competition in software products. Cash received is recorded as an asset with a corresponding liability. Net recognized gains on investments increased, primarily due to higher gains on sales of equity and fixed-income securities and a gain recognized on the partial sale of our Facebook holding upon the initial public offering on May 18,offset in part by higher other-than-temporary impairments.

Microsoft must maintain effective responses to address the factors shown in this SWOT analysis. Criticism over security flaws. With a huge reserve of cash Microsoft could start acquiring new startups that would bring new technology, skills and competences to the business.Microsoft Corporation, also known as MS, is an American multinational technology company.

The headquarters is situated in Redmond, Washington. Microsoft’s portfolio of products and services is varied and huge which comprises of operating systems for computing devices, servers, phones, and other intelligent devices.

SWOT analysis of Microsoft shows that despite their massive popularity they do have some drawbacks that need ironing out if they want to survive the future.

Microsoft Corporation responds to the internal and external strategic factors identified in this SWOT analysis. The SWOT Analysis is a tool for determining organizational strengths and weaknesses (internal strategic factors) and the threats and opportunities affecting the business (external strategic factors).

Let's dig deeper with a basic SWOT (strengths, weaknesses, opportunities, and threats) analysis to decide.

Source: Microsoft. Strengths Microsoft's main strengths are easy to see. Over 90% of PCs worldwide run various versions of Windows, while Microsoft Office remains the top productivity software suite in the world with billion users.

Microsoft Corporation’s SWOT Analysis & Recommendations

The P/BV ratio is interpreted as an indicator of market judgment about the relationship between a company's required rate of return and its actual rate of return. Financial reporting quality relates to the accuracy with which Microsoft Corp.'s reported financial statements reflect its operating performance and to their usefulness for.

The Porter’s Five Forces analysis of Microsoft Corporation shows that the company deals with the strong force of competitive rivalry involving these firms and many smaller businesses that operate internationally, regionally, and locally.

An analysis of the microsoft company
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